PEUR PERFUME
Our Story
PEUR PERFUME is a contemporary Indian perfume house shaped by four generations of scent-making knowledge and a new point of view.
The origin
From Kannauj, with intent.
In Kannauj, fragrance is not an accessory to life. It is part of its memory—flowers arriving before sunrise, copper degs warmed slowly, rain held in earth, woods and resins finding their balance over time.
Fourth-generation perfumer Subeel Farooqui grew up close to that living craft. His vision was not to reproduce the past, but to give its sensitivity a contemporary form. He founded PEUR PERFUME as a premium house for compositions that feel modern, intimate and unmistakably their own.
Luxury is not seen.
It is sensed.
The approach
Memory, made wearable.
Every PEUR fragrance begins with an atmosphere rather than a trend: the silence after a decision, a courtyard after midnight, the first rain on warm ground, dhoop suspended in afternoon light.
Natural references, modern perfumery materials and disciplined structure come together in scents designed to reveal themselves gradually—from first impression to the private intimacy of the dry-down.
Made in Kannauj. Composed for everywhere.
Founder & Perfumer
Subeel Farooqui
A fourth-generation perfumer building a house where inheritance becomes invention. No borrowed nostalgia. No noise. Only considered fragrances with presence, emotion and a point of view.